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朋友圈、公眾號傳瘋了。
最近,李佳琪直播間賣奶茶的信息不斷傳出,此次關(guān)聯(lián)的茶飲連鎖超100個(gè)。各連鎖品牌公眾號、企業(yè)相關(guān)工作人員的朋友圈中均傳出相關(guān)圖片、鏈接。
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據(jù)悉,此次活動為口碑為與其合作商家共同打造的雙12購物活動。商家提供折扣商品,將以電子券的形式在淘寶上進(jìn)行售賣。
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從淘寶平臺的產(chǎn)品欄中可以看到,參加此次活動的茶飲品牌來自全國各地,活動力度則從2折-8.3折不等。
樂樂茶、雅克雅思、益禾堂、悸動燒仙草、快樂檸檬、桂源鋪、鮮芋仙、金鳳呈祥、八點(diǎn)醒、陳多多、卡旺卡、太平洋咖啡等近百個(gè)全國性知名茶飲連鎖,或者甜品、烘焙類品牌均參與其中。
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一位參與活動的商家透露,他們一直與口碑保持合作,這種大型的直播購物則是第一次。全國性的品牌聯(lián)動,再加之李佳琪這樣明星推廣,對于增強(qiáng)自身品牌宣傳有積極的意義。
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我們致力于為奶茶、咖啡行業(yè)提供全面而獨(dú)到的資訊促進(jìn)行業(yè)的健康發(fā)展
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