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話說昨晚有好友發(fā)來一篇---自從有了這家店,全福州的“最美咖啡館”都閉了嘴的微信朋友問我怎么看,我覺得美,但是不是最美,我也可以很負(fù)責(zé)的說,不是。從設(shè)計(jì)角度上說,這世界上就不存在最美的東西,設(shè)計(jì)關(guān)聯(lián)美學(xué),而這玩意極其講求主觀意識(shí)。色彩風(fēng)格整體氛圍等因素,沒有一個(gè)設(shè)計(jì)師可以承諾征服所有的受眾。所以,商業(yè)設(shè)計(jì)極其講求迎合最大受眾面,劍走偏鋒的極度個(gè)性往往會(huì)有風(fēng)險(xiǎn)。除非,你策劃一開始,就已經(jīng)從空間到出品已經(jīng)鎖定一個(gè)小眾化的消費(fèi)者。怎么說? 舉了栗子,你開一個(gè)摩托主題咖啡館,空間設(shè)計(jì)就可以極其重金屬,走到很個(gè)性極致,出品以男性為主,服務(wù)必須有兔女郎,巴拉巴拉巴拉巴拉……。所以設(shè)計(jì)是通過已鎖定的消費(fèi)受眾而制定其風(fēng)格和效果的。如果你覺得自己館子是“百無禁忌,大小通吃”,我建議不要用“最美咖啡館”去標(biāo)榜自己,這樣聽著就覺得挺危險(xiǎn)。
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